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UE “PALAMI” owns its own chain of LED screens in Minsk.
We offer you a possibility to run commercials on our screens which are a unique advertising medium that combines the advantages of outdoor and TV advertising. This kind of advertising is extremely important if you want to create and support one’s company image or a product for the sales encouragement.
If you have any questions please contact nv@nv.by
Advertising agency “Naruzhnoe video”
http://www.nv.by/
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The advantages of running commercials on LED screens
A commercial on LED screens has a number of doubtless advantages over other outdoor advertising mediums. Among them:
Dynamics and comprehension
A human’s eye is always looking for something new. It is well-known that 90% of the information is visually perceived. A static image catches our attention for not more than 2 seconds while a dynamic one – for up to 14 seconds. For this reason a dynamic bright full-color sticking to one’s memory commercial will certainly draw attention of a pedestrian and a driver. It means that the visualization provides a fuller perception than traditional outdoor mediums and therefore it is more effective.
Recognizability
Novelty and uncommonness of LED advertising mediums provoke keen interest and curiosity of the audience. Commercials in a public place do not have any negative psychological or physical impact on the audience. Firstly, there is no feeling of obstruction, intrusion into the inner world of a person. Secondly, outdoor advertising is perceived as curious that makes the information more affective.
Coverage
• Even a small LED screen draws attention from a distance up to 500 meters and thus guarantees a maximum audience coverage;
• Continuous broadcasting of television, advertising and other information 24 hours a day;
• Wide viewing angle;
• Very high and even brightness of a LED display;
• Due to the system of automatic brightness adjustment and depending on different outdoor illumination LED screens can provide the same comfortable perception when the sun is bright and when it is dark.
Location
• LED screens are usually located in the center of a city, at the intersection of main thruways with a high density of auto and foot traffic;
• Possibility to use fixed (detached, locating of displays on the roofs and elevation of buildings, hanging up on corbels) and mobile (snap-together movable constructions) constructions.
Flexibility
• The value of the newest technologies is that they allow to overcome traditional difficulties and stereotypes;
• You can change the broadcasting schedule, replace or correct commercials within an advertising campaign;
Low cost of the production and running of advertising materials (a minute of advertising time on a video display is dozens of times cheaper than on TV). |
